Beauty Industry

The Next Generation in Nail Color

Fuse Gelnamel is an innovative formula.

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By: Jamie Matusow

Editor-in-Chief

FUSE Gelnamel is a new no-chip gel polish hybrid formula, created by the manufacturer of the at-home gel polish brand, SensatioNail. It promises one-coat coverage, and a proprietary anti-chip technology. The color cures under an LED lamp in 30 seconds.

“Women want nail color with staying power, but without the time, effort, cost or commitment of gels. That’s where FUSE Gelnamel comes in. Offering the best of both worlds – – chip-resistant, high-shine color that flash dries in seconds, but with the flexibility to easily change,” explains Melissa Kahane, FUSE sr. marketing manager.

The Fuse Starter Kit is available on the brands’ website, and launching in January 2014 at mass retailers nationwide.

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